Social Media Advertising
Targeted social media campaigns that ensure you grow brand awareness, create engagement, and drive bottom line results
Social media marketing drives more than conversions. Whether you’re a startup building your brand or an established business looking to get your name out there, social media is a great place to build brand awareness, and tell your story in way that resonates with your target audience.
As your audience becomes aware of your brand, they engage with your ads, content and website. Every interaction is customized so your audience sees the right message based on the actions they have taken. This moves your prospects down your advertising funnel, leading to the business related action you’re looking for.
Social media marketing may not be only about conversions, but leads and sales drive revenue and growth. Running a full funnel ad strategy promoting your products or services on social media generates conversions in a scalable way.
Why Facebook and Instagram
There are more than 1.5 billion daily active users on Facebook and over 500 million daily active users on Instagram alone. If you’re not advertising on social media platforms, you may be missing out on a huge opportunity. Social media marketing allows you to take your business directly to your customers, where they are, instead of hoping they will come and find you. Not only will social ads help you spread awareness for your business and brand and help you build up your reputation, but they can drive new customers with high ROI on the efforts you put into your social media marketing.
Keys to Successful Social Media Marketing
Your dedicated account manager will work with you to set goals, whether it be to get more likes, raise brand awareness, or bring in more business. When we set goals, we keep things like your budget constraints in mind, then put together a totally custom plan that will give you the highest probability of success.
Find your audience
After goals have been set, our team will do in-depth research to find out exactly what channels your audience is on and what types of messaging they respond to best. We utilize all available paid digital channels such as Facebook, and Instagram, including lesser known channels, but we only advertise on the channels that are a good fit for you.
Once we know what your goals are and where your audience is, our team of experts will develop creative, compelling messaging that aligns with your business, brand, identity, and objectives. We develop high converting ads made up of quality copy, images, video and strong calls to action that will ensure responsiveness from your target audience, helping you make the most of your ad spend and improving ROI.
Test, test, test
As we start to get data back from ads that are running, your account manager will consult with you and go over the analytics. That data can then also be used to make adjustments to running campaigns and future campaigns to improve results and give you the best outcome possible.